The big day is upon us, the Black Friday meme is in full force, doorbuster deals are pitched to begin as early as 4am. Everyone wants to catch the early worm shopper, and NMT is no exception. We call your “growing excitement” and raise you one BUY NOTHING DAY. Consume nothing, except comestibles, go nowhere except by self-locomotion, and reclaim your pre-industrialized sustainable nature.

That’s to attack the consumer culture addiction from the abuser’s side. Stop buying what you don’t need.

This BND, Adbusters is going after the problem from the supply side by declaring a General Wildcat Strike, because how are we to arrest the consumer culture juggernaut without calling on the workers at the cogs? But it’s asking a lot of a social class who can afford it least.

Many of us already aren’t scheduled to work on the day after Thanksgiving. I’m not going to work, probably neither are you. But if you’re a retail clerk, unprotected by unions and armed with neither sick days nor savings, you can hardly risk giving your boss the finger on the day he’s expecting to earn a bonus.

Taking down the marketing megalith is going to involve enlisting the working class, but not for one day. They’re already to be the front line casualties of any successful attack on consumerism.

But you on the couch: turn off, tune out, drop down and show us some effort.