Just cruised by a TV. Tonight the diet-and-exercise show Biggest Loser… which has promotional sponsors who for one show hawk their wares, apiece, usually a food related sponsor, or Pilates, or something like that. Campbell’s Soup, SubWay, Wendy’s. Tonight… the United States Army.
OOOPS. So the Army, which is trying desperately to claim the victory, the Win, the everything-but-utter-defeat… is sponsoring “The Biggest Loser”.
For those who aren’t in the know, the Army really doesn’t promote itself as a place to straighten out your life or get physically fit or emotionally together.
They figure if you’re not a grown up too bad, if you’re out of shape they’d rather you didn’t apply, unless they’re digging for numbers and cannon fodder. Contrary to their advertising of course. Also they don’t consider themselves to be a College Prep school nor an employment agency, even though they vaguely hint at it in their ads.
They don’t want to advertise the shocking numbers of Combat Vets who are unemployed and or homeless.
Speaking of, it’s almost time for the annual Stand Down, which, this year, takes place against a backdrop of Criminalized Homelessness. What a lovely and patriotic gesture the CSPD and Sheriff Maketa’s Gestapo are going to present!
Oh Well. Oh Hell.
