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Any surprise that China, McDonalds and ad world would be averse to sunshine?


Advertizing creatives Doug Nichol and John Benet made a wonderful behind-the-scenes “making-of” as they filmed two commercial spots for McDonalds China, and neither their client nor their employers are pleased. The title SUNSHINE works on several levels and hopefully this will be the social engineering industry bridge-burner to jailbreak their every[ad]man inner artist.

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One thought on “Any surprise that China, McDonalds and ad world would be averse to sunshine?

  1. They’ve (the Chinese) traded in Mao for Ronald McDonald….

    Question that comes to my mind? What’s wrong with a decent wok prepared, stir fry? The Chinese really should just toss the big buns and eat more traditional.

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