Any surprise that China, McDonalds and ad world would be averse to sunshine?


Advertizing creatives Doug Nichol and John Benet made a wonderful behind-the-scenes “making-of” as they filmed two commercial spots for McDonalds China, and neither their client nor their employers are pleased. The title SUNSHINE works on several levels and hopefully this will be the social engineering industry bridge-burner to jailbreak their every[ad]man inner artist.

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1 Response to Any surprise that China, McDonalds and ad world would be averse to sunshine?

  1. Avatar Tony Logan says:

    They’ve (the Chinese) traded in Mao for Ronald McDonald….

    Question that comes to my mind? What’s wrong with a decent wok prepared, stir fry? The Chinese really should just toss the big buns and eat more traditional.

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