With local produce, organics and natural foods adorning their packaging with seals of approval to differentiate themselves from ordinary supermarket slop, the processed food purveyors have conjured their own green badge. They call it the SMART CHOICES program, and it’s extraordinarily egalitarian. Whoever pays gets one. The makers of Fruit Loops, for example, have shown themselves smart enough to buy in.
The good news is that food activists are all over this online. Hopefully the hilarious jeers will lead to supermarkets shun the Smart Choices PR group effort to propagandize their aisles.
Remember when Wonder Bread advertised that it “built healthy bodies in 24 ways?” They were forced to retract those commercials because that claim was absolute malarkey. Hopefully there exists the regulatory muscle to challenge the processed food multinationals on the misleading wisdom of their “Smart Choices.”
In the same manner, ‘Ranchers Reserve Select’ is the cleverly worded Safeway effort to counter much better quality beef offerings that come under the trade mark of ‘Ranch Food Direct’