Arch-evildoer Osama bin Laden shows up for his annual gig, as per usual. His reputation proceeds him, but on whose lips?

It’s not even Sept 11, and here’s his entrance:
An Islamic website, reportedly a “media arm” of al-Qaeda, announces it will broadcast a video message from Osama. Suddenly the CIA is in possession of the tape, and then some private party called SITE is analyzing it. All before the public has been shown anything but a low resolution frame capture. Are anybody’s fingerprints but ours on this message from Osama bin-our-nemesis?