Eco regressive marketing

Here’s an idea whose time should not have come: PLASTIC CANS. Supermarket repackaging
Canned fruit purveyors figured out that unlike baked beans or peas, the visual appeal of their produce could be a selling point. As a result, clear plastic bottles lend the appearance of an upscale alternative and command over three times the price -and social cost. What was a recyclable can, is now more plastic landfill. What was a safe container, will now leech plastic into your fruit.

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Eric Verlo

About Eric Verlo

On sabbatical
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