TRUTH IN ADVERTISING- I like the new General Electric spot meant to warm Americans to digitizing medical records, GE’s “health innovation” to more easily share information among health care professionals. A regular checkup becomes slightly obtrusive as the patient recognizes that his entire history is chiming in. Though his discomfort is played for laughs, TV viewers who’ve been victim to US health care may recognize that the majority of the spectators to this checkup-in-the-round would be actuarial not medical professionals, administrators whose task it is to use medical records to deny coverage or adequate care.