How do you give formal recognition to journalism merit in a media landscape adulterated with propaganda? Award the dubious distinction to the pseudonym for commercial disinformation: anonymous! This year a Polk Award went to the unknown Youtube videographer who captured the death of Iran “Green Revolution” martyr Neda Soltani, a wrenching sequence which transcended exploitation to give iconic status to Iran’s election discontents. Fitting, while another snuff film is circulated to drum up interest in the Vancouver Olympics.

The Wide World of Sports used to loop the famous ski jump wipe-out, but we were assured the skier escaped without major injury. If he’d died the footage would have been buried like that of race care crashes. But that was another age. Now a fatal luge accident gets played again and again, the pretext being to compete with Youtube, but obviously it’s to amp interest in what has traditionally remained a lackluster Olympic category.

What’s the point of awarding nobody? Time Magazine did it when they named you as Person of the Year. It’s called pandering to everyman, this time as a bald excuse to give Neda another chance to incite anti-Iranian sentiment.