Polo fits White Wealth Winter Olympics

Ralph LaurenYou might wonder why a polo player features so prominently on the official clothing of the 2010 Winter Olympics. Well of course, because the haberdasher au contract is Ralph Lauren, who one-upped Lacoste so many years ago when so many of the hoi polloi began sporting the little alligators that yuppies needed to differentiate themselves once again.
 
Of course a snotty sport like polo is not unrepresentative of winter sports. It’s exclusive, requires expensive equipment, and near full-time access to snow, meaning globe-trotting jet setters. What’s appropriate too about this logo is its size. You didn’t remember it being so big? It’s targeted at generation Ralph Lauren, now needing reading glasses.

Eric Verlo

About Eric Verlo

On sabbatical
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