Tag Archives: Full Metal Jacket

Halls: a pep talk in every cough drop

It’s a TV commercial to define our time! The new HALLS ad pictures an obese multiracial menial worker restocking a Wal-mart frozen food aisle. And she’s in ill health, and her only recourse for medical care is a piece of hard candy. But forget soothing medicinal relief, these days the “Halls of Medicine” promises a “pep talk in every drop.” In this TV spot, the encouragement comes from a drill sergeant with the bedside manner of a Post-911 blimp-neck who addresses her as “Shorty.” He yells into his squat patient/plebe’s face, who by her welcome response must also be a military reservist, halls-menthol-lyptus-cough-drops urging, and I’ll paraphrase, to repress her symptoms and put on her “war face.” It may as well be a health insurance company pep talk repartee: suck it up.