Users of Facebook are accustomed to seeing friends listed in right-column ads, mentioned liking such-and-such a brand, or two or three. It’s understood that those friends at some point visited the brand’s page and clicked “like”, permitting that company, Amazon for example, to pay Facebook to advertise the “like” as frequently as it wishes. It’s also understood that when one “likes” a page, a post is simultaneously shared to herald the act and appears on the user’s wall unless that feature is turned off. What you may not know is that your initial timeline post can be reposted, in the center-thread, at the advertiser’s whim, perhaps limited to when you’re online, perhaps triggered when you log on, but not logged on your wall and thus unseen by you. Does it also boost the number of people pretended to be “talking about” that brand? Are 372,523 talking about Starbucks? That could include “you”, repeating yourself ad-maybe-nauseum.

Or maybe, for a premium, your original “like” is not shared simultaneously, but doled out as each of your friends comes online to guarantee one hundred percent reach. Who knows. As personalized as we know the ads can be, no doubt the algorithm is not calculated for clarity.

Do you remember which pages you’ve liked or not? Perhaps you clicked like to be able to comment on the page, or to monitor a monopolistic miscreant, or perhaps it was before Wells Fargo, Bank of America, or British Petroleum became persons and not-so-grata. Maybe now you’d rather not be said to like Chevron, Monsanto, or killer Coke. You can review your “likes” under INFO, then INTERESTS. Or you can check the list below. On each page, see if beside the LIKE button, you have the option to unlike, for example, Facebook.

Here’s a quick list of corporate brands which have fallen from fashion among those with fashion sense. You can click on each to check whether you are counted among their unpaid repeated endorsers.

Nike
Gap
Fox News
CNN
AT&T
Caterpillar
Disney
Walmart
Target
K-mart
Toys-r-us
Lowes
Ikea
Home Depot

And the fat merchants:
McDonalds
Burger King
Hardees
Carl’s Jr
Wendy’s
Taco Bell
KFC
Pizza Hut
Sonic
Chick-fil-A
Jimmy Johns
Subway
Outback
Dairy Queen
Dunkin Donuts
Krispy Kreme