Facebook advertisers can repost “likes” in your name so you don’t have to

Users of Facebook are accustomed to seeing friends listed in right-column ads, mentioned liking such-and-such a brand, or two or three. It’s understood that those friends at some point visited the brand’s page and clicked “like”, permitting that company, Amazon for example, to pay Facebook to advertise the “like” as frequently as it wishes. It’s also understood that when one “likes” a page, a post is simultaneously shared to herald the act and appears on the user’s wall unless that feature is turned off. What you may not know is that your initial timeline post can be reposted, in the center-thread, at the advertiser’s whim, perhaps limited to when you’re online, perhaps triggered when you log on, but not logged on your wall and thus unseen by you. Does it also boost the number of people pretended to be “talking about” that brand? Are 372,523 talking about Starbucks? That could include “you”, repeating yourself ad-maybe-nauseum.

Or maybe, for a premium, your original “like” is not shared simultaneously, but doled out as each of your friends comes online to guarantee one hundred percent reach. Who knows. As personalized as we know the ads can be, no doubt the algorithm is not calculated for clarity.

Do you remember which pages you’ve liked or not? Perhaps you clicked like to be able to comment on the page, or to monitor a monopolistic miscreant, or perhaps it was before Wells Fargo, Bank of America, or British Petroleum became persons and not-so-grata. Maybe now you’d rather not be said to like Chevron, Monsanto, or killer Coke. You can review your “likes” under INFO, then INTERESTS. Or you can check the list below. On each page, see if beside the LIKE button, you have the option to unlike, for example, Facebook.

Here’s a quick list of corporate brands which have fallen from fashion among those with fashion sense. You can click on each to check whether you are counted among their unpaid repeated endorsers.

Nike
Gap
Fox News
CNN
AT&T
Caterpillar
Disney
Walmart
Target
K-mart
Toys-r-us
Lowes
Ikea
Home Depot

And the fat merchants:
McDonalds
Burger King
Hardees
Carl’s Jr
Wendy’s
Taco Bell
KFC
Pizza Hut
Sonic
Chick-fil-A
Jimmy Johns
Subway
Outback
Dairy Queen
Dunkin Donuts
Krispy Kreme

If you don’t see Merry Christmas in the window, no, you don’t go in that store! The Star of David used to do that trick.

This season’s War-On-Christmas email is pushing a holiday ditty whose refrain goes “If you don’t see Merry Christmas in the window, then you don’t go in that store.” Seems like it might be easier to mark those stores with a Star of David on the window, or would that be too obviously Nazi?
On the other hand, it is refreshing to see even Dumbfox recognize the imperative of targeting commerce to make your point heard. So, boycotts do work?

You can see the Christmas-lovers’ point of course. They’d prefer that merchants exploiting the Christmas purchasing season at least be paying lip service to Christmas and not the ever-looming Godless “Holiday” eclipse, supposed.

This song reminds us “it’s all about the little baby Jesus” and goes on to list all the things Christmas wouldn’t be without him. Of course, half the list traces back to pagan tradition, but what to Christian Holiday-goers know of that?

And the latter half goes back as far as they remember, as their grandmother and her grandmother before might remember, but no more. The commercial Christmas charts its provenance to the industrial revolution, the birth of consumer goods and marketing. Santa Claus as we recognize him stepped right off Coca-cola calendars of the last mid-century.

Christmas was the religious Trojan Horse to pitch the shopping holiday to reluctant hedonists. Now the same parishioners who don’t have an needle’s-eye chance to get to Heaven, feel like the can pay their tithes in Christmas presents.

Yes, I do think it’s funny that people who abhor the prospect of disruptive economic boycotts are willing to consider it at the drop of Santa’s cap. Unless of course they’re satisfied that making this video viral is a shot across the bow enough. I doubt their Christmas Spirit has any room for Lenten restraint.

Oddly enough, one of their potential boycott targets, and mine, has hung banners in its outlets to announce they will be open for Christmas, introducing a delectable dilemma. Starbucks says Merry Christmas in the window, so it’s exempt from this singing email picket, yet it disrespects Christmas by working through it. What do you do?

I answer that one unequivocally. Yes, boycott Starbucks. They fund Israeli settlements in the Occupied Territories. That may be somewhat directly related to their celebrating Hanukkah not Christmas, but that’s NO KIND OF REASON to boycott a business. If you want to boycott a store because it’s not Christian, take it up with the Anti-Defamation League. Leave bigotry to the Zionists.

Coke tries to sell Hopenhagen in bottle

Copenhagen and Coke the Bottle of Hope
For a few brief seconds, the Yes Men merry pranksters unmasked climate summit sponsor Coca-Cola for the environmental villain it is. Coca-Cola had been among the organizers to brand the Hopenhagen campaign, a custom fit for their slogan Bottle of Hope. Coke then saturated the conference with posters intent to distill the Hopenhagen spirit into their bottle.

Doesn’t the limited satisfaction of drinking a soda come from the advertising theme? The condensation on the bottle, the sound it makes as the pressure is released, plus the images of the latest ads, define the product’s refreshment factor. In Copenhagen, Coke was promoting the elation to come from fighting for the planet, which could then be evoked to make an irresistible elixir.

Incidentally, the slogan presumably refers to an honorable scheme to manufacture bottles from sustainable materials.

What marketer could have been better placed to capitalize on the ephemeral essence of Copenhagen’s aspirations? Less sophisticated admen would have insisted on Cokenhagen. Household products would have required the unsubtle “Soapenhagen” proposed by Clean Coal.

hopenhagen pastoralThis is a detail from one of Coca-Cola’s posters by artist Andrew Bannecker for Bernstein and Andriulli. It’s a idyllic agricultural scene emerging like smoke from a genie’s bottle, in this case a Bottle of Hope we recognize as Coke’s. All of this beneath a banner proclaiming it “Hopenhagen.”

I am particularly unamused by the brick farm silo in the familiar shape of a coke bottle. What do you suppose Coke sees as its role in such a dreamy, by the caterpillar’s presence, organic, pastoral scene?

I suppose there’s some consolation that as COP15 tanks, Coke’s Bottles of Hope will taste false. Disappointment will be a pause that doesn’t refresh at all. Perhaps a perception of bitterness will wean consumers from the phoniness of too sweet. Coke’s bottled Hopenhagen will come with a foreboding aftertaste.

Boycott Coca-Cola for India’s water, Colombia’s unions and Israel Apartheid

Subversive mock Coke adOK, it’s a famously discredited fake-ad to slander Coke. They have no plans to rebrand the Dome of the Rock. But Israel may — and Coca-Cola is a sponsor. That’s why Coloradans For Peace are calling to boycott Coke, to stop supporting Israeli Apartheid.

There are plenty of reasons to boycott the real thing spreading diabetes. At COP15 the Yes Men targeted Coke for their preposterous “Bottle of Hope” campaign which could only refer to Coke’s hope to green-wash their culpability for depleting water tables and poisoning India and contracting to kill labor organizers in Colombia. Coke is a bad habit.

Since overrunning East Jerusalem in 1967, Israel is trying to settle it in defiance of international sanctions. Israel promises as administrator not to alter the Muslim shrine, but radical Zionists have been making open preparations to restore it as a Jewish temple.

coca-cola kills logoCoke is a corporate underwriter of Israeli expansion into the Palestinian Territories. Their Kiryat Gat bottling plant is built on contested land, and Coke has now invested in the Tavor Winery on Palestinian land.

Boycotting Coke would send a message that the beverage multinational must redress the injustices it perpetuates. Wouldn’t it be an easy thing, really, to pass on all Coca-Cola products? What will you miss?

coca-cola steals world waterThe Yes Men Coke action at COP15 did produce a tongue-in-cheek press conference dubbed Rage Against the Coke Machine, where attendees recited this pledge:

“I, [name], with respect for crimes against people and the planet, from this day forward, for the rest of my living days will never, ever, drink Coca-Cola again until the Coca-Cola company ceases and entirely stops stealing the water from communities in India and stops union-busting in Colombia and ceases and desists entirely from relentless and absurd greenwashing like a ‘bottle of hope.’”

Absent sadly was mention of Coca-Cola’s support of Israeli Apartheid. Let’s put it back!

Jokenhagen, the COP15 that wasn’t

You heard about the Yes Men successfully pulling off another stunt in Copenhagen? The delegates were fooled, even the media, and so unsurprisingly, the substance of their theatrics is being glossed over. While the reporters track the footprints to sort truth from facade, they are wiping all traces behind them. Url-shortening conduit bit.ly warns for example that clicking through might endanger your browser. The Yes Men prank Canada is as far as most news stories go. Why Canada — is the more to the story.
climate debt agents good cop15

First the substance: Canada is a wealthy-nation holdout on the climate talks. Its conservative government is offering to curb carbon emissions by a mere 3% etc. So the Yes Men thought they’d lead by example, role-playing Canada stepping up as all industrialized powers must. Their special announcement was called AGENDA 2020, wherein Canada pledged a 40% cut in emissions by 2020, to reach a 80% cut by 2050. Plus they vowed a “climate debt mechanism” comprising 1% of Canada’s GDP, climbing to 5% by 2030, to go toward emissions reduction and clean energy projects in Africa.

Drastic cuts, and huge payments of “climate debt” are what scientists project will be necessary to reach the environmental 350ppm line in the sand. A COP15 without such figures will be a failure. It’s small wonder the media is describing this “prank” without mentioning what was said.

Some Canadian outlets are providing reasonable detail of the commotion which was provoked. Check out the Globe and Mail, then the Toronto Star for good overviews.

The operation as it unfurled: preparations and execution were a collaboration between YM and the red-jacketed Climate Debt Agents (CDA).

0. YM begin tweeting as Canadian envoy PM Jim Prentice
(example: “My staff have notified me of a fake account pretending to represent me. It is @JimPrentice hope we can get it removed shortly. 5:31 AM Dec 14th from web” )

1. YM botch amusing anti-CocaCola prank

2. YM as Prentice tweets special announcement of a bold step forward.

3. YM (enviro-canada.com) offers Environment Canada press release

4. CDA fakes press conference outlining AGENDA 2020

5. Another CDA press conference features the envoy from Uganda, applauding Canada

6. Phony YM Wall Street Journal European Edition picks up story

7. YM (as ec-gc.ca) Environment Canadia press release pretending to denounce fraudulent prank

8. And the obligatory CDA press conference.

9. The real Canadian delegates provide the hijinks from there.

Championing minor pranks here and there as they toured for the release of their new movie The Yes Men Save the World, a reputation no doubt preceded them to the Climate Conference. The Yes Men anti-CocaCola prank earlier this week was stopped after just 20 seconds, but may have been a ruse to resolve expectations that they were obviously in Copenhagen to do something.

The CBC covers the moves of the Canadian and US delegates to get a handle on their PR. Interesting too were the frantic efforts to unmask the deception. While web sleuths followed the internet clues, a CBC reader comments that so far we’ve heard nothing yet of detective work in pursuit of whoever “hacked” the Climategate emails.

The press conferences are available on Youtube COP15DK, although their credibility is enhanced by the websites constructed around them.

AGENDA 2020

UGANDA RESPONDS

CANADA RETRACTS

CLIMATE DEBT AGENTS TAKE RESPONSIBILITY

Of course the Yes Men released their own article to tell the story:

Copenhagen spoof shames Canada; Climate Debt No Joke

by The Yes Men

African, Danish and Canadian youth join the Yes Men to demand climate justice and skewer Canadian climate policy.

COPENHAGEN, Denmark – “Canada is ‘red-faced’!” (Globe and Mail) “Copenhagen spoof shames Canada!” (Guardian) “Hoax slices through Canadian spin on warming!” (The Toronto Star) “A childish prank!” (Stephen Harper, Prime Minister of Canada)

What at first looked like the flip-flop of the century has been revealed as a sophisticated ruse by a coalition of African, North American, and European activists. The purpose: to highlight the most powerful nations’ obstruction of meaningful progress in Copenhagen, to push for just climate debt reparations, and to call out Canada in particular for its terrible climate policy.

The elaborate intercontinental operation was spearheaded by a group of concerned Canadian citizens, the “Climate Debt Agents” from ActionAid, and The Yes Men. It involved the creation of a best-case scenario in which Canadian government representatives unleashed a bold new initiative to curb emissions and spearhead a “Climate Debt Mechanism” for the developing world.

The ruse started at 2:00 PM Monday, when journalists around the world were surprised to receive a press release from “Environment Canada” (enviro-canada.com, a copy of ec.gc.ca) that claimed Canada was reversing its position on climate change.

In the release, Canada’s Environment Minister, Jim Prentice, waxed lyrical. “Canada is taking the long view on the world economy,” said Prentice. “Nobody benefits from a world in peril. Contributing to the development of other nations and taking full responsibilities for our emissions is simple Canadian good sense.”

Thirty minutes later, the same “Environment Canada” sent out another press release, congratulating itself on Uganda’s excited response to the earlier fake announcement. A video featuring an impassioned response by “Margaret Matembe,” supposedly a COP15 delegate from Uganda, was embedded in a fake COP15 website. “Canada, until now you have blocked climate negotiations and refused to reduce emissions,” said “Matembe.” “Of course, you do sit on the world’s second-largest oil reserve. But for us it isn’t a mere economic issue – it’s about drought, famine, and disease.”

(The video was shot in a replica of the Bella Center’s briefing room, at Frederiksholms Kanal 4, in the center of Copenhagen. Matembe was actually Kodili Chandia, a “Climate Debt Agent” from ActionAid, a collective of activists that push for rich countries to help those most affected by climate change for adaptation and mitigation projects. The “Climate Debt Agents,” with their signature bright red suits, have been a ubiquitous presence in Copenhagen during the climate summit.)

Then it was time for Canada to react. One hour later, another “Environment Canada” (this one at ec-gc.ca) released a bombastic response to the original release. This one quot ed Jim Prentice, Canada’s Minister for the Environment, decrying the original announcement: “It is the height of cruelty, hypocrisy, and immorality to infuse with false hopes the spirit of people who are already, and will additionally, bear the brunt of climate change’s terrible human effects. Canada deplores this moral misfire.”

Because almost none of the resulting news coverage even mentioned Uganda or “Matembe’s” response, a fourth release was sent from the second website (ec-gc.ca).

Meanwhile, in the real world

The real Canadian government’s reactions were almost as strange as the fake ones in the release. Dimitri Soudas, a spokesperson for the Canadian Prime Minister, emailed reporters and blamed Steven Guilbeault, cofounder of Quebec-based Equiterre. “More time should be dedicated to playing a constructive role instead of childish pranks,” said Soudas in a first email, while misspelling Guilbeault’s name.

Guilbeault demanded an apology. “A better way to use his time would probably be to advise the Canadian government to change its deeply flawed position on climate,” said Guilbeault.

Soudas and Guilbeault were seen exchanging angry words in the hallway outside of Canada’s 3:30pm press conference, which did not start until 4:30pm, and at which the Canadians refused to answer any questions about the flurry of false releases.

More raised voices were heard when Stephen Chu, the US Secretary of Energy, refused to pose for a photo with his Canadian counterpart, Jim Prentice. After Steve Kelly, Prentice’s chief of staff, begged for 10 minutes, the US guy finally asked why a photo was so important. Kelly replied that “we were carpetbagged this morning by [environmental non-governmental organizations] with a false press release. I gotta change the story.”

Why Blame Canada?

The only country in the world to have abandoned the Kyoto Protocol’s emissions and climate debt targets, Canada also has the most energy-intensive, destructive and polluting oil reserves in the world. The Alberta tar sands, according to The Economist, are in fact the world’s biggest single industrial source of carbon emissions.

“By not agreeing to emissions reductions, Canada is holding a loaded gun to our heads, and seems ready to pull the trigger on millions of us around the globe, ” said Margaret Matembe aka Kodili Chandia of the “Climate Debt Agents.” “They leave us no choice but to see them as criminal.”

At last year’s climate summit in Poznan, Poland, over 400 civil society organizations voted Canada worst of all nations in blocking progress towards a binding climate treaty. Will Canada take the dubious prize again this year in Copenhagen?

“The Canadian government is not listening to its citizens,” says Sarah Ramsey, a resident of Alberta who has seen the destruction of the tar sands firsthand. Ramsey traveled to Copenhagen to give voice to a generation of young Canadians. “We are discouraged and demoralized by our government’s position on climate change. We decided to lend our government a hand, and show them what good leadership looks like.”

In solidarity with the delegates from the G77 Bloc of nations, today’s intervention was also meant to highlight an issue at the heart of the ongoing talks-the issue of climate justice, and the climate debt that the developed world owes the developing world. Seventy-five percent of the historical emissions that created the climate crisis came from 20% of the world’s population in developed countries, according to the UN, yet up to 80% of the impacts of the climate crisis are experienced in the developing world, according to the World Bank.

“I meant every word I said,” says Kodili Chandia, a spokesperson for the Climate Debt Agents, who spoke out as a member of the Ugandan delegation. “This debate isn’t just about facts and figures and abstract concepts of fairness-the drought we are seeing right now in East Africa is directly threatening the lives of millions of people, including farmers in my own family. We have not created this problem but we are living with the consequences. That’s why I still say: It’s time for rich countries to pay their climate debt.”

– 30 –

There will be a press conference today at the “good” Bella Center used to shoot the fake announcement videos: 1pm, Frederiksholms Kanal 4, Copenhgaen.

More dream announcements coming soon! Come make your own or stay tuned at good-cop15.org.

FOR IMMEDIATE RELEASE
Tuesday, December 15, 2009

Boycott Israel Apartheid this Christmas

Boycott Divestment and Sanctions of Israel to end Palestinian OccupationIn solidarity with the ONE MILE MARCH to free Gaza, on the one year anniversary of Israel’s genocidal incursion into Gaza, let’s kick start a Colorado Springs effort to support the Global Boycott, Divestment and Sanctions (BDS) Movement against Israel, to end apartheid and free Palestine. There are many US/Israeli companies who promote or profit from the illegal occupation of Palestine. On December 28, let’s target those in the Chapel Hills Mall!
L’Oreal, Revlon, Estee Lauder, Ahava, Hanes, Timberland, Teva, Victoria’s Secret, and Bath & Body Works.

American citizens can feel a vague sense of disconnectedness with respect to US business ties with Israel, or we can trace the responsibility for the injustices suffered in Palestine directly to retailers in our neighborhoods. Let’s let these local outlets know we will not tolerate their companies’ agenda in Palestine.

These are just among the consumer products and retailers which actively support Israel’s illegal actions in Palestine. Others you can boycott in town include Home Depot, Starbucks, McDonalds, Coca-Cola, Sara Lee, Danon, Nestle, Johnson & Johnson, Kimberly Clarke, AOL Time Warner, [Fox] News Corp, IBM, Intel, Nokia, Motorola and Caterpillar.

The BDS movement against Israel is attempting to recreate the same pressures which ultimately brought down apartheid in South Africa. Academic, cultural and business boycotts are targeted against US and Israeli companies which participate in the settlement industry, the economic exploitation of Palestine and Palestinians, and control of the population.

UN Climate Change Conference COP15 should call for coping, less hoping

Kobenhavn Copenhague CopenhagenYes, we know the theme. Ich bin ein Hopenhagener. With climate change about to engulf us, today we are all Hopenhageners. I think “COPE” might be a better derivation for the summit in Copenhagen than the ol’ Obama bait ‘n switch. Anyway, do they know it’s only “Copenhagen” in English? To the Danes –and yes, they call their land Danmark– their capital is København. The anglo-centrics who bring you the COP15 “Hopehagen” campaign are the International Advertising Association, in partnership with Coca-Cola, Siemens, BMW, Dupont, plus some who did not collaborate with the Nazis. The admen behind Product Obama know full well where HOPE got us in 2008. Will they be so cavalier about addressing climate CHANGE too?

A Coke a day keeps the doctor in payola

Did you hear that Coke has partnered with the American Academy of Family Practitioners to offer nutritional advice about how Coca-Cola products can be part of a child’s healthy diet? What, with a side order of stomach pump? Have they developed an anti-venom for High Fructose Corn Syrup? How about superglue for the bottle caps? This reminds me of the malarkey on sugar cereal boxes about being “part of a balanced breakfast.” How many children do you know eat a heaping bowl of cereal with eggs, toast, and fruit? What would be the point of serving the cereal? Remember the scene in Supersize Me when nutritionists were asked what percentage of a regular diet can come from fast food? The answer: zero. Coke for extra large kids Can a moral nutritionist speak favorably of processed food? These AAFP doctors probably think family dentists still give out hard candy.

A flu by any other name would smell as

Killer Cola in ColombiaHearing policy makers scramble to buffer the US pork industry, such as Smithfield Foods et al, from being unfairly tainted by the name “Swine Flu” (because of course you don’t catch Swine Flu from eating their hogs) reminded me of the Killer Coke appellation. Just because it doesn’t kill YOU, is that a reason to let a homicidal operation off the hook?

Coca-cola was assassinating labor leaders in Colombia, by the multiple dozen. Boycotts were organized to bring international pressure on the company. Since then, Coca-Cola has been accused of sundry other crimes, for one, depleting water tables in India and driving farmers to ruin. Coke is a murderous enterprise.

And then of course, to add the final dimension: their syrup water does kill you, plain and simple.

Coca Cola is dangerous to the health of ColombiansSo is it right that the corporate pork industry which creates such environmental damage, which looks to have brewed the recent Swine Flu epidemic, should not be implicated by the un-happenstance of the name Swine Flu?

The poetry of kick-the-can in the rain

Refrigerator magnet poetryI hate random stream of consciousness when you can tell the author thinks they’re building to something. It’s so, so tedious. Such was my reaction to officially-described poet Elizabeth Alexander, who recited a piece she composed for the inauguration of the First Black American President. I’ll just note Alexander is a professor at Yale, the alma matter of Bush, Kerry, et al the Skull and Bones secret society.

If there’s anything that makes me crankier than war criminals being hugged, saluted, and wished a bon voyage, it’s applause for crappy poetry.

The awful result begins with noise –a cacophony which Alexander captures with brute mimicry. When she describes uniforms as common as tires and hems, of course I’m going to object. Why not add Coca-cola while you’re pandering to product placement?

Repairing done, Alexander moves on to people of disparate means “trying to make music.” Maybe a tenured African-American studies professor wouldn’t know, no one tries to make music. It doesn’t even take a non-musician to make music, without having to try. Obviously you’re confusing music with poetry.

It may be that Alexander’s challenge was corrupted by the insincerity of the “we have overcome” moment, where a half-black man’s ascent to figurehead is taken as penultimate achievement of the underground railroad. It comforts me to see artistes fall flat when they dip their quills in propaganda.

Here’s the whole drippy thing. Hate the ambiguously half phrase.

Praise song for the day.

Each day we go about our business, walking past each other, catching each others’ eyes or not, about to speak or speaking. All about us is noise. All about us is noise and bramble, thorn and din, each one of our ancestors on our tongues. Someone is stitching up a hem, darning a hole in a uniform, patching a tire, repairing the things in need of repair.

Someone is trying to make music somewhere with a pair of wooden spoons on an oil drum with cello, boom box, harmonica, voice.

A woman and her son wait for the bus.

A farmer considers the changing sky; A teacher says, “Take out your pencils. Begin.”

We encounter each other in words, words spiny or smooth, whispered or declaimed; words to consider, reconsider.

We cross dirt roads and highways that mark the will of someone and then others who said, “I need to see what’s on the other side; I know there’s something better down the road.”

We need to find a place where we are safe; We walk into that which we cannot yet see.

Say it plain, that many have died for this day. Sing the names of the dead who brought us here, who laid the train tracks, raised the bridges, picked the cotton and the lettuce, built brick by brick the glittering edifices they would then keep clean and work inside of.

Praise song for struggle; praise song for the day. Praise song for every hand-lettered sign; The figuring it out at kitchen tables.

Some live by “Love thy neighbor as thy self.”

Others by first do no harm, or take no more than you need.

What if the mightiest word is love, love beyond marital, filial, national. Love that casts a widening pool of light. Love with no need to preempt grievance.

In today’s sharp sparkle, this winter air, anything can be made, any sentence begun.

On the brink, on the brim, on the cusp — praise song for walking forward in that light.

No war but class war

Here’s the playground analogy: Say a bully is beating up a little kid. The bully could be the military beating up a nascent democracy, could be Wal-mart beating up its employees, could be Coca-Cola killing labor organizers, could be oil companies heating the globe, whatever.

The teacher is inside the classroom, doesn’t know what’s going on, or maybe sees what’s happening but can’t intercede because the bully is bigger than she. The teacher is the U.N., or justice or the conscience of man.

We are the rest of the children on the playground. By force of our numbers, we could go fetch the teacher, or assert the teacher’s authority. The trouble is, the bully has friends.

The bully’s friends are surrounding the fight so that we don’t see exactly what’s going on. They are gatekeepers to the facts of what is happening and they placate us with a play by play calculated to not quite pique our interest or sympathy. They steer us away from realizing that the poor kid getting beat up is one of us. The friends present the bully as the victim and the victim as the attacker. The gatekeepers look like us, like the more attractive of us. We like them and want to be their friends.

Whatever the analogy, the bully is getting something from the little kid. Lunch money, natural resources, cheap labor, subservience, profit etc. And he shares it with his friends who keep the rest of the kids at bay. It’s a gang of bullies really, but they benefit by pretending they are not working together. Even a large gang of bullies can be brought down by a crowd of ordinary people who see what they are up against. But a bully or two, surrounded by some pretty point men diverting your attention, that’s a difficult game to stop.

The press used to be known as the Fourth Estate. This appellation recognized its potential power, to counter that of the king, the nobles and the merchant estates, and to empower the democratic yearnings of the estate-less: labor, the people.

Capitalism brought the absorption of all the moneyed estates into a single merchant class. Corporate trusts cemented the merchant wealth into a new ruling nobility. And belief that God is on our side ascribes to our leaders to the divine provenance of the First Estate. The Fourth Estate, the enormous merchant enterprise once the great promise of the common people, is now but part of the one reigning Estate. The State.

The press is the mouthpiece for The State, pretending still to look like people like us. Rush Limbaugh, the smart-mouthed fat every-man imbibes $4,000 wines and $300 Cuban cigars.

First thing now to do, first thing, is to quit believing what the press is telling you. They are not your friends.

Pacifism yes victimhood no