BEIJING- Could there be a more offensive marketing campaign than this one? McDonald’s has taken a revered Chinese symbol and turned it into a corporate billboard. Beijing 2008 brought to you by an American fast food chain.
In the “open-24/7!” store in the Athlete’s Village, McDonald’s touts one or two “healthy” menu options buried deep beneath the grease-laden, e-Coli-infected, allegedly-edible garbage they offer. Message to young people: you, too, can bring home Olympic gold if you shove this shit in your mouth and work real real hard. Just don’t forget that you must also pay constant homage to Nike, the goddess of victory, except when honoring Ralph Lauren, the lord of the Great Gatsby set.
Remember, too, that you mustn’t offer up your MasterCard, for that is a grave offense. These gods only accept Visa, your ticket to the world.
I’ll take 2 McDumplings, Please. Order off the Yuan Menu since it’s a better value.
Yes- there could be-and is- The Chinese government’s glossy paint job for the Olympics covering over their many civil rights violations and the gross class inequity between the rich people and the peasants. Fuck the Chinese- let them choke on McDonalds-