Happening upon a Middle Eastern restaurant advertising itself to be Israeli-owned, I wondered, as a BDS-adherant promoting boycott, divestment and sanctions to pressure the state of Israel to abandon apartheid and illegal occupation, if this business fell under the BDS dragnet. BDS targets Israel and not just products from the Occupied Territories as moderates might prefer. At times BDS also focuses on prominent Zionist enterprises whether they be Israeli or American. Very likely these proprietors evangelize for Israel, but I thought a broader principle suggested itself: LET’S DO SUPPORT ISRAELIS WHO DON’T LIVE IN ISRAEL! Wouldn’t that be precisely the goal?! But a word about other Israelis for whom BDS is asked to make an exception, the oft-celebrated Israeli Left. Are we supposed to be reassured that many Israelis do not support the ethnic cleansing perpetuated by their right wing government? What of the purported majority of Americans who oppose our continued wars and our drone extrajudicial executions? If populations cannot prevent the crimes perpetrated in their name, indeed the responsibility falls to who other but them, does their objection earn any points until they act?