OK, it’s a famously discredited fake-ad to slander Coke. They have no plans to rebrand the Dome of the Rock. But Israel may — and Coca-Cola is a sponsor. That’s why Coloradans For Peace are calling to boycott Coke, to stop supporting Israeli Apartheid.

There are plenty of reasons to boycott the real thing spreading diabetes. At COP15 the Yes Men targeted Coke for their preposterous “Bottle of Hope” campaign which could only refer to Coke’s hope to green-wash their culpability for depleting water tables and poisoning India and contracting to kill labor organizers in Colombia. Coke is a bad habit.

Since overrunning East Jerusalem in 1967, Israel is trying to settle it in defiance of international sanctions. Israel promises as administrator not to alter the Muslim shrine, but radical Zionists have been making open preparations to restore it as a Jewish temple.

Coke is a corporate underwriter of Israeli expansion into the Palestinian Territories. Their Kiryat Gat bottling plant is built on contested land, and Coke has now invested in the Tavor Winery on Palestinian land.

Boycotting Coke would send a message that the beverage multinational must redress the injustices it perpetuates. Wouldn’t it be an easy thing, really, to pass on all Coca-Cola products? What will you miss?

The Yes Men Coke action at COP15 did produce a tongue-in-cheek press conference dubbed Rage Against the Coke Machine, where attendees recited this pledge:

“I, [name], with respect for crimes against people and the planet, from this day forward, for the rest of my living days will never, ever, drink Coca-Cola again until the Coca-Cola company ceases and entirely stops stealing the water from communities in India and stops union-busting in Colombia and ceases and desists entirely from relentless and absurd greenwashing like a ‘bottle of hope.’”

Absent sadly was mention of Coca-Cola’s support of Israeli Apartheid. Let’s put it back!