Like

Valley girlsWho cannot but watch in horror as our language suffers the incursion of “like” into our every sentence? Insert everywhere: “I’m like-” He was like- “She’d be like-” It was like-

The onslaught has been apace for decades, from Val-speak in the San Fernando Galleria on to the Mall of the Americas. The like verbal tic has pervaded our grammar like a Darwinist barnacle, overwhelming our ability to visit the past tense without it. Are there anti-predatory lingual strategies to fend off or ameliorate this foreign invasion?

The French have L’ Academie Francaise to dictate which new words will be allowed into their language. They successfully regulate the French spoken in their media, in commercials and official correspondence, with fines for companies who offend.

Is it but a matter of assigning American teachers the responsibility of reprimanding students when the ugly motif rears? This would probably mean expecting something out of our educational system which we haven’t been getting for awhile, educated children. We can’t escape Ebonics, how are we going to escape Mall-speak? The trend it seems has been to dumb down the American child, to prepare him or her for a life of McDonalds, spectator sport and beer. To raise an intelligent, cogent, populace would mean, like, we’d be asking for our democracy back and stuff.

Micky Ds Token house

TokenHere’s an unfortuante byproduct to what may have begun as an earnest environmental action. McDonalds was encouraging the recycling of aluminum cans. To offer credit for each can, to calculate a donation they intend for the Ronald McDonald House, McDonalds asks that you detach the flip-tops and collect them in a cute Ronald McDonald cardboard house.
 
Here’s what happened. People began recycling just the flip-tops. “They’re more important to recycle than the cans, apparently. Must be something about the density of the aluminum in the flip-top.” Uhuh.

Freakonomics

Freakonomics co-author Steven Levitt gave a lecture at Colorado College about how economics can explain everything and credited the inspiration for his book: Jerry Seinfeld. Which explained perhaps why Levitt was stuck in the minutia.
 
The Colorado Springs audience spilled over two venues to hear the author because economics presents a particularly galling mystery as Americans face the plunging dollar, joblessness and a real estate bubble. A good deal of the audience left before the question and answer period perhaps as they realized that this trust fund tenured professor’s thesis was the equivalent of bizarro theory proving irrelevancies.
 
Levitt linked legalized abortions to decreased crime, instead of linking abortions to less poverty to less crime. He demonstrated how criminal hiearchy in the hood mirrored the management structure of McDonalds, instead of pondering which was a mirror and which was the model.

MacDonalds Funplace Transmogrifiers

McDonald fun kid transmogrifierMcDonalds has giant kid-transmogrifiers, in big glass FUNPLACES where all the too-skinny kids can see them from the car.
 
Rival fast food companies have learned that really it only takes greasy high calorie fast-food to induce weight gain in their young customers.

Who knew that today’s children have a genetic predisposition to obesity and diabetes?

Helping kids discover their inner fat selves is not Ronald’s only motive. Manufacturing big children not only increases corporate profits, but bulks up the market share for ALL the greasy purveyors of crap. What percentage of the shelves in your local supermarket is left over for real food?

Come Biggie-Size your Kid!

Reprinted from Subvertize.com