I didn’t see this one coming. The Oscar for best animated short goes to the culture jam LOGORAMA whose clip featured a villainous Ronald McDonald tearing through a logoed metropolis on a grease-cycle. The French producer gave his thanks and assured all the unwitting sponsors that no corporate logos were harmed in the making of Logorama. Who is he kidding? He did what Adbusters still cannot, lambaste McDonalds on prime time television.
They don’t use the golden-arched design of UK fame, but instead seat the cop-killing Ronald on one of two motorcycles fashioned from the logos of the musical Grease, in particular the movie versions, (One) and Two. Ronald is chased by suitably Orwellian blimp-necks, policemen in the incarnation of Michelin Men.
Here’s an unfortuante byproduct to what may have begun as an earnest environmental action. McDonalds was encouraging the recycling of aluminum cans. To offer credit for each can, to calculate a donation they intend for the Ronald McDonald House, McDonalds asks that you detach the flip-tops and collect them in a cute Ronald McDonald cardboard house.