THINK OUTSIDE THE BOMB is a clever antiwar appropriation of Taco Bell’s inventive twist, but since when does imitation break from a box? And does “the bomb” mean what it used to? By the look of their logo, the TOTB activists are not talking about the A-bomb, nor bunker-busters, nor smart-bombs, nor predator drones. Intentionally or not,
they’re invoking the proverbial cartoon explosive, wielded by anarchists or other insurgents, the only means by which social uprisings have ever transcended the box.
“The bomb” was the feared Armageddon of the early nuclear age. More recently, “Food Not Bombs” conflates bombs with militarism because modern war-making, aka peace-keeping, is dominated by aerial bombing. Returning to “bomb” in the singular insinuates nukes, or the mutually-assured destructiveness of endlessly reciprocated violence. So let’s see the bomb depicted more as a nuclear warhead or an artillery shell.
Intrinsic to the plea for nonviolence is the determination to subdue the military instinct with transcendence. And when have proponents of nonviolence exerted jurisdiction over anyone but themselves? Lead by example they cry. We will defeat the barbarians by not becoming barbarians ourselves. Turn the other cheek, the meek shall inherit the earth. I rather suspect, quoth Camelot: “It’s not the earth the meek inherit, it’s the dirt.”
To warmongers I say: think. In of itself, thinking is outside the box enough for you. To peaceniks: exchanging the challenges of human reality for a spiritual realm, is a religious balm that dates to antiquity, about as inside the box as it gets.
Ted Kennedy, last high-born American public servant, exits stage left. The Kennedy brothers set a fine example of how to account for yourself once you have enough money. Today it’s thought sufficient to follow in Rockerfeller’s footsteps: donate the requisite sums to be called a philanthropist, or occupy high offices to entrench the family riches.