Tag Archives: Swoosh

Nike tags more advertizing surface

Viking uniform a maze of swooshesOh my goodness look at the Swooshes TM! Nike strikes again with its branding of the Minnesota Vikings. How many not so subliminal Nike trademarks do you see in this picture? The Viking uniforms sport the same torso swoosh as the Broncos but there’s more! Above the shoulders, behind the arms, and the refashioned horns.

Original Viking helmetIf the NFL is more restrictive than the NCAA about displaying manufacturers logos on uniforms, that’s not keeping Nike from tagging the athletes like so much graffiti.

On the old helmet, the ring around the horn was a semi circle, not a lateral crescent.

Nike swoosh the new uniform

Jake Plummer no longer of the Denver BroncosMy lover won’t talk to me if I refer to the garments of professional athletes as “outfits.” She doesn’t appreciate “costumes” either. Both terms fit to me, considering the theatricality of the performances and outcomes, involving rivalries that could not matter less.
 
The new Bronco look is distinguished by a curvy flank stripe, designed by the uniform’s manufacturer… NIKE! Bronco fans still argue it’s not product placement of the trademark Nike Swoosh. That’s a Bronco fan for you.

NFL rivals Adidas stripes versus Nike swooshI’ll admit when a Bronco is standing up, or is at rest, the orange swoosh forms just an elongated crescent. The real genius of this design is that when the athlete is poised to strike or is in motion, either end of the slash serves to form America’s beloved Just Do It check mark.

Tell me the photo at right doesn’t reflect the real competing titans of the NFL: Adidas versus Nike.