John Travolta caught cheating uh, fans

By all appearances, a traditional paparazzi scoop. Wanna bet Brand Travolta has calculated that being “unmasked as a cheating spouse” will be outweighed by positive inferences of the shifty Scientologist’s virility? The photo on the tabloid cover appears to have caught Travolta mid-tryst, half-toweled, before he could dress and flee. Except his hairpiece isn’t the least ruffled, and the headline implies that Travolta’s adulteress is a woman. Travolta being bald and gay must be taking a toll on the star’s billing. No doubt this product placement will play in Peoria where moviegoers haven’t read about Travolta’s refrigerated wig vault, or that Team Travolta has final approval over every photo shoot to certify that his fake hair passes muster, or his industry-celebrated status as alpha queen of the set. If Hollywood would stop behaving like there’s something wrong with that, there wouldn’t be anything wrong with that.

16-year-old Jessica Watson completes solo circumnavigation, flunks geometry

When 16-year-old Jessica Watson arrives in Sidney tomorrow, she will be the youngest person to sail around the globe alone. The precocious Aussie will be denied an official record however, for the same reason the Olympics enforce a minimum age for gymnasts, protecting suggestible minors from overzealous parents ostensibly. The snubbing might seem an unenforceable formality, but it turns out Jessica comes up short on another technicality, the same principle which holds that girth is measured at the waist.

The “circum” in navigate refers to circumference. Let’s take nothing away from the young adventurer who’s proven herself plenty brave, a capable sea-person, and undeniably a class act. Criticism of her geometry or vocabulary is aimed really at her internet fans who are now raining expletives on sailing officials who would deny her a world record.

Just as we credit her home team for media, communications, and consultation, readers of her blog know that Jessica set her autopilot to daily coordinates provided to her. Thus it was Team Jessica which charted the interesting compromise.

While no one expects round-the-world sailors to follow the equator, circumnavigation at minimum requires traversing an orb over its circumference. You cannot, as an extreme example, run a few paces off the South Pole and call yourself a circumnavigator. Soon we’d have swimmers circumnavigating the North Pole. The de-icing of the Northwest Passage likewise will be providing new shortcuts for would-be record breakers. Jessica Watson’s ability to traverse the south seas owed entirely to techncal innovations which have yielded stronger crafts and better storm avoidance. The latitudes formerly named for their impenetrability, the Roaring Forties, Furious Fifties and Screaming Sixties, are now open to sporting pursuits. Making the straight shot across all longitudes there is a distance a fraction of the equator. As a result, ocean racing adjudicators have decided that a proper circumnavigation should mean at least 21,600 nautical miles across the seas, a distance that approximates the width of our planet.

Did Team Jessica miscalculate? More likely it was an expeditious decision to enable a finish before the youngster’s 17th birthday. Going the extra distance would have added extra days to Jessica’s sixteen years. The course was thus plotted to make Sidney at greatest haste. Which meant setting their own interpretation of a circumnavigation.

To do this, Team Watson contrived a simplification of the minimum requirement: crossing all longitudes and passing over the equator twice, which their sailor dutifully did. Their explanation to Jessica’s fans sounds officious, but is not universally accepted as equivalent to a full circumnavigation. Can you measure a waistline by passing the tape around one leg so long as you extend it up through a belt loop? On a globe such an approximation comes up short. Level of difficulty to sail it, still enormous, but a foreshortened route.

Actually, Miss Watson’s Burmuda rig will have traveled 23,000 sea miles taking into account her drift and the tacks required to work the wind, but her charted course accumulates to only 19,000. Imagine shortening the Tour de France to substitute sections on stationary bikes. No less effort, but not quite the Tour.

Watson’s official start was delayed by a mishap that sent she and Ella’s Pink Lady back for repairs and may have sealed the fate of her world record.

Pink Lady’s departure made the news in a bigger than expected way over a half year ago. Concerns about allowing so young a person to attempt a solo circumnavigation appeared vindicated the next day when Jessica struck a freighter on her very first night. This meant a return to harbor for the Pink Lady and having perhaps to reroute the journey of shorter duration than initially planned.

Perhaps the racing officials are right to retire seafaring records based on age. With modern technology and remote systems having become what they are, what does it mean anymore to differentiate “assisted” or “unassisted”? 2009 witnessed the first Atlantic crossing of a catamaran captained by a quadriplegic. By any conventional understanding of seamanship that feat was impossible. Before long, who or what is put at the helm will be irrelevant, watercrafts will progress –“unassisted” meaning untouched– guided by unmanned vehicle operators at computer consoles. Perhaps the control could eventually even be crowdsourced online.

The crowd’s attention to Elle’s Pink Lady was owed undeniably to its captain being a 16-year-old girl. For a period on the official blog, public comments were closed off to shed followers whose infatuations may have been unflattering to the schoolroom audiences which Australian television news was drawing to the website. If I had to guess at what was jettisoned, it was probably fan fiction fantasies thinly veiled as hopeful advice to avoid Somali pirates. While some followers were no doubt titillated by the thought of a vulnerable young woman alone on the dark sea, to the average audience, the opportunity to check-in on the Pink Lady in 10-meter swells in near-real time, took vicarious adventuring to new heights.

On the other hand a 16-year-old captain’s log had obvious drawbacks. The facility to wax poetic hits at an age later than the teens apparently. Previous age-record holders like the teen who took five years to circle the globe in the Dove was in his twenties when he chose to write about it. Jessica’s narrative was extemporized and followed a pragmatic motif. Her notes reflected the singular focus of young specialist whose technical proficiencies might have crowded out wider observation skills. Preoccupied with her boat’s speed, in between, nothing. Her typical report was peppered thus:

“Yeah, so, nothing new to report really, so, yeah, so, that’s about it for me, so, yeah.”

When Captain Jessica wasn’t relating the progress the Pink Lady was making, or the occasional repair attempt she planned to revisit, her thoughts were on the day’s menu, the supplies packed for her which she opened like a Christmas chocolate calendar, supplemental gifts scheduled to lift her spirits at regulated intervals and the latest blog comments to which she relayed personal replies.

In addition to the typical teenager sweets fixation was another unexpected first, although clearly enough foreseen by Team Jessica’s sponsors. Video blogging on a daily basis meant that Jessica had to worry about her makeup and hair. She holds the world record I’ll bet for first solo circumnavigator to concern herself with wardrobe and beauty products.

For the most part, Jessica impresses like the average gifted and talented, and disappoints where you’d expect it too. How interesting are the whims of a child of millionaire parents able to indulge a not-necessarily world-changing enterprise? Elle’s Pink Lady is a model of commercial endorsement banking on publicity spectacle. No different from most high profile sports, professional tennis for example, but of virtuoso certainly less athletic. It’s more like Lifestyles of the Rich and Famous, watch their children take to the sea.

With Jessica’s upcoming arrival garnering excitement, isn’t it fitting that an unpredicted non-sponsor is stepping forward to reap product placement. It turns out the Australian conglomerate responsible for the “Pink Lady” apple considers the name of Jessica Watson’s project a trademark infringement, but they’re ready to settle if she considers adding them to her endorsements.

Keebler Girl Scout placement on SNL

What was with the new face on SNL, cracking jokes on Weekend Update about Girl Scout Cookies? Was it a staff writer getting his on-camera big break? With unoriginal candle-holding to Gary Gulman’s cookie rap? I’ll bet the SNL regulars wouldn’t touch the shtick because it was pure product placement.

Number one: the humor was too self-deprecating. Wanna laugh at the Girl Scouts as an ineffectual distribution method? That’s like saying multilevel has no reach. Amway may look funny to traditional retailers, but the latter has to advertise like crazy, while the former only strengthens with publicity.

Number two: propagate pure falsehood. For example, complain that Girl Scout cookies are only available in season. In this age of consumer excess, it would seem impossible that the Girl Scout cookie varieties wouldn’t have at least generic imitators. The presumption of exclusivity is not even close. Keebler contracts the same baker elves as the Girl Scouts, so of course the Keebler Triple Fudge is identical to the Girl Scout Thin Mint. If you detect that one seems creamier, it’s because one is fresher. It’s the one with a shorter shelf life, because it goes straight from factory to jobber to supermarket, unlike its pricier, smaller packaged doppelganger which makes the rounds of garages, minivans and outdoor tables until a uniformed para-military future-realtor brings it to your door.

The poetry of kick-the-can in the rain

Refrigerator magnet poetryI hate random stream of consciousness when you can tell the author thinks they’re building to something. It’s so, so tedious. Such was my reaction to officially-described poet Elizabeth Alexander, who recited a piece she composed for the inauguration of the First Black American President. I’ll just note Alexander is a professor at Yale, the alma matter of Bush, Kerry, et al the Skull and Bones secret society.

If there’s anything that makes me crankier than war criminals being hugged, saluted, and wished a bon voyage, it’s applause for crappy poetry.

The awful result begins with noise –a cacophony which Alexander captures with brute mimicry. When she describes uniforms as common as tires and hems, of course I’m going to object. Why not add Coca-cola while you’re pandering to product placement?

Repairing done, Alexander moves on to people of disparate means “trying to make music.” Maybe a tenured African-American studies professor wouldn’t know, no one tries to make music. It doesn’t even take a non-musician to make music, without having to try. Obviously you’re confusing music with poetry.

It may be that Alexander’s challenge was corrupted by the insincerity of the “we have overcome” moment, where a half-black man’s ascent to figurehead is taken as penultimate achievement of the underground railroad. It comforts me to see artistes fall flat when they dip their quills in propaganda.

Here’s the whole drippy thing. Hate the ambiguously half phrase.

Praise song for the day.

Each day we go about our business, walking past each other, catching each others’ eyes or not, about to speak or speaking. All about us is noise. All about us is noise and bramble, thorn and din, each one of our ancestors on our tongues. Someone is stitching up a hem, darning a hole in a uniform, patching a tire, repairing the things in need of repair.

Someone is trying to make music somewhere with a pair of wooden spoons on an oil drum with cello, boom box, harmonica, voice.

A woman and her son wait for the bus.

A farmer considers the changing sky; A teacher says, “Take out your pencils. Begin.”

We encounter each other in words, words spiny or smooth, whispered or declaimed; words to consider, reconsider.

We cross dirt roads and highways that mark the will of someone and then others who said, “I need to see what’s on the other side; I know there’s something better down the road.”

We need to find a place where we are safe; We walk into that which we cannot yet see.

Say it plain, that many have died for this day. Sing the names of the dead who brought us here, who laid the train tracks, raised the bridges, picked the cotton and the lettuce, built brick by brick the glittering edifices they would then keep clean and work inside of.

Praise song for struggle; praise song for the day. Praise song for every hand-lettered sign; The figuring it out at kitchen tables.

Some live by “Love thy neighbor as thy self.”

Others by first do no harm, or take no more than you need.

What if the mightiest word is love, love beyond marital, filial, national. Love that casts a widening pool of light. Love with no need to preempt grievance.

In today’s sharp sparkle, this winter air, anything can be made, any sentence begun.

On the brink, on the brim, on the cusp — praise song for walking forward in that light.

Nike swoosh the new uniform

Jake Plummer no longer of the Denver BroncosMy lover won’t talk to me if I refer to the garments of professional athletes as “outfits.” She doesn’t appreciate “costumes” either. Both terms fit to me, considering the theatricality of the performances and outcomes, involving rivalries that could not matter less.
 
The new Bronco look is distinguished by a curvy flank stripe, designed by the uniform’s manufacturer… NIKE! Bronco fans still argue it’s not product placement of the trademark Nike Swoosh. That’s a Bronco fan for you.

NFL rivals Adidas stripes versus Nike swooshI’ll admit when a Bronco is standing up, or is at rest, the orange swoosh forms just an elongated crescent. The real genius of this design is that when the athlete is poised to strike or is in motion, either end of the slash serves to form America’s beloved Just Do It check mark.

Tell me the photo at right doesn’t reflect the real competing titans of the NFL: Adidas versus Nike.

It’s not nice to fool Mother Nature

Product placementTalk about subverting mother nature. In the guise of an environmental message –stop overfishing for the sake of tap-dancing penguins– Happy Feet screws up everything. Forget ecosystems, it wants you to unlearn social systems. This movie builds upon our awareness of the selfless Emperor Penguins from last year’s Oscar-winning documentary and marches it straight off a cliff of ice. Calfs it right into the warming ocean.

Happy Feet is a Footloose attack on the seemingly dogmatic tradition of penguins to value an individual’s vocal heart song as opposed to tap dance. Although, such a presumed rigidity might not be unexpected from a society of birds which spends two thirds of the year balancing eggs on the tops of feet. Emperor penguins have no limbs with which to retrieve an egg should it fall by accident unto the ice. One of the heartbreaks of March of the Penguins was to learn that an egg succumbs to exposure within seconds of rolling upon the ice.

For the children perhaps, Happy Feet soft pedals the harsh brutality of Mother Nature. Getting past that, the movie befuddles us with what it means to work individually toward a mutual goal. Collectivity is portrayed here as mind numbing, spirit killing conformity, as opposed to biological imperative, genetic behavior.

But let’s address a real pop misconception. It’s not herd mentality. It’s herd. There’s nothing wrong with humanizing the animals, but don’t let’s pretend to learn something from them, the fiction of us.

There’s a preacher penguin in the movie whose head towers over the rest, the archetype of the sinister puritanical demagogue. This character keeps every penguin in line by shaming those who might stray. Do you recall ever seeing a penguin taller than the others? It’s one of the charms of penguins that they are all the same. Penguin behavior appears curiously random to us, yet at the same time it’s as mechanized as dominos. There is a deeper leadership somehow, and I think it’s what humans are seeking for ourselves.

Happy Feet is the message you get when there is no God but Coca Cola. When product placement rules, not even secular education is served.

The Lion King highlighted the Disney monarchist reordering of nature. It’s lovely to think of the lion as the King of Beasts, but it’s certainly very silly. No animal rules another except for interpersonally. Looking at man’s natural order, isn’t it rather silly to think that one idle fat man should lord over others who labor?

Ant armies are not led by ant generals. Queens may be the backbones of insect colonies, but they are not social architects. Penguins and ants may have something to teach us about how human beings can someday achieve balance with nature. It might have something to do with conformity and a sense of collective purpose. We know already it doesn’t come from Marx or Jesus, it’s something farther inside.

I’ll bet you right now such an inner compass will be more like a penguin’s heart song and less like a tap-dancing, individualist, obey your thirst, just do it, gotta be me, fool.

Co-opting editorial space

Selling outDear Independent:
May I inquire how much you charge to run a fast food advertisement on the front cover of your publication? Apparently it was for a story about a corporate mascot who gets lots of press for appearing not to be an advertisement. Sort of Tony the Tiger for the Napoleon Dynamite set, but fascinating to you I guess.

The article inside was pure PR. Senator Barack Obama apparently “loves Subway’s new toasted subs.” (And now with my letter, I’m perpetuating it. Enough!)

You didn’t mention that the rising Subway sales attributable to their affable spokesman were not for the leaner sandwiches on the menu. Most customers keep ordering the unhealthy items. You’d probably like to laud McDs for promoting salads even thought they’re really just selling more French fries.

The point of your article escaped me, is Subways (owned by the scurrilously named Doctor’s Associates Inc) offering a million dollar contract to every obese person who can keep his weight down by eating from the paltry lower-fat portion of their otherwise fat-food selection? That would be quite a story, and maybe it would prove effective for more than Mr. Fogle!

As to your pieces of silver, I’m hoping on the one hand that product placement on your cover doesn’t cost too much. There are certainly some authentic health food stores and restaurants who could really benefit from attention like that. And as a result, so would the public.

On the other hand, I hope you made made thousands for having compromised your principles. Now when you behold a fatter, sadder America, you’ll know you played a part.

Reprinted in The Independent