Finally a real KILLER APP. A free iPhone application called the Good Guide lets you scan the barcodes of (eventually) every consumer good to learn immediately its goodness rating on a scale of 0-10. No more Consumer Report printouts, mental notes or improvisational evaluation. The Good Guide score is the synthesis of three criteria, the ratings for which are also shown: health, environment and social. How healthy is this item? How environmentally friendly? And how socially-responsible is the producer? Notably missing is a ranking for price, sidestepping the inescapable real world cost vs. benefit compromise.
UPDATE: FALSE HOPE ALARM. So far the products itemized by the GoodGuide are the General Mills variety, all of them rank highly. There’s a sugared cinnamon cereal that gets a 10 for health. Hoho.
According to an article in Grist, GoodGuide emerged from a project called TAO IT, created by Dara O’Rourke, associate professor at UC Berkeley’s Department of Environmental Science, Management and Policy. Goodguide’s aim sounds like a watchdog function better administrated by a regulatory agency. I can already see industry lobbyists setting up offices to influence the GoodGuide analysts.
A lot will depend on the transparency of the GoodGuide benchmarks and the objective distance they can keep from market interests. For example, the PR budget of one conglomerate alone could create a faux ratings mechanism to usurp GoogGuide as consumers-aid du jour. A recent processed food industry Smart Choices badge comes to mind.
The GoodGuide evaluation policies do give a good impression.
GoodGuide aggregates and analyzes data on both product and company performance. We employ a range of scientific methods – health hazard assessment, environmental impact assessment, and social impact assessment – to identify major impacts to human health, the environment, and society. Each of these categories is then further analyzed within specific issue areas, such as climate change policies, labor concerns, and product toxicity. Currently, GoodGuide’s database has over 600 base criteria by which we evaluate products and companies.
Health Performance
As an example, for health performance, GoodGuide’s system takes into account both the impacts of a company’s operations on its workers and local communities, and the impacts of using a specific product on your health. Our team has gathered data on important health hazards such as:
• Cancer risks
• Reproductive health hazards
• Mutagenicity
• Endocrine disruption
• Respiratory hazards
• Skin and eye irritation
Our research currently uses a simplified health hazard assessment process that allows us to rate thousands of products along standard criteria. It should be noted that while these ratings are not risk assessments of products or chemicals, they do highlight potential hazards associated with the use of these products.
Environmental Performance
For environmental performance, GoodGuide is aggregating data on the life-cycle impacts of products, from manufacturing to transportation to use to final disposal. For companies, impact categories include:
• Environmental emissions and their impacts on air, water, land, and climate
• Natural resource impacts
• Environmental management programs
GoodGuide uses these categories to generate overall environmental performance ratings for companies.
Social Performance
For social issues, GoodGuide aggregates data on the social impacts companies have on their employees:
• Compensation
• Labor and human rights practices
• Diversity policies
• Working conditions
In addition to impacts on employees, Social Performance ratings consider impact on consumers and communities. The social scoring system also brings together information on corporate governance, disclosure policies, and overall practices.
OUR RATINGS
Types of Information
Different types of information flow into GoodGuide’s system: absolute measures, relative measures, and binary measures. Absolute measures describe measurable activities of a company or product. For example, the pounds of toxic air emissions released per year, the CEO’s salary, or the amount of money a company donated to charity. Relative measures are scores, such as a numerical grade of “6.5 out of 10” or a textual grade of “bad” to “excellent.” Binary (or Yes/No) measures indicate whether a product or company does or does not have specific characteristics. For example, a product may or may not have earned an environmental certification, or a company may or may not test its products on animals.
The GoodGuide Rating
These measures are then used to create GoodGuide’s ratings. To calculate a single rating for a product or company, we convert all of the existing measures into a 0 to 10 score. In GoodGuide’s system, a score of 10 is the best and a score of 0 is the worst. Products and companies are rated relative to the performance of similar products or companies in the same industry.
The initial ratings are based on a set of selected criteria from a broad pool of data available within the GoodGuide database. We think these criteria are some of the most representative and understandable. As this is the first time all of this data has ever been aggregated in the same place, we are currently working to assess the consistency and comparability of measures across our many data sources. We would love to hear your suggestions on the relative importance of these various measures of product and company performance.
GoodGuide recognizes that even the most quantitative assessment of environmental, health, or social issues requires value judgments about the relative importance of various issues. For example, rational people can disagree over the relative importance of animal testing in evaluating a product or company. We have used our best scientific judgment in building our current ratings, and in future versions we will flag issues where personal values and preferences are particularly relevant. We will then enable people to create personalized ratings based on their own concerns.
In order to facilitate your ability to assess the data, we will also be providing an assessment of data uncertainty, completeness, and quality. These assessments can be used to weight the existing data within the GoodGuide database.
Incomplete Data
In some cases data is unavailable for a company or a product. This may be because we have not yet identified a credible data source for a given issue or topic. It may also be that the data is not publicly available because companies have not disclosed critical information. One goal of this project is to work collaboratively with key stakeholders around the world, including government agencies, non-profit organizations, private research firms, and companies to promote the quantity and quality of disclosure of important data to the public.
Learn more about GoodGuide’s methodology.
DELIVERY CONFIRMATION for drones! You can get it for free with the Metadata iPhone app. The following notice arrived this morning, March 3, postmarked Yemen: “Jaber was sleeping near his car when the missile arrived. 3 people killed.” The blurb is as much as the USG knows, based on preliminary reports from the ground, and highlights what little they know of their intended victim. It’s also based on the POV of the targeting pilot whose job it is to study the slow-mo video of the warhead’s GoPro camera. Extreme Extrajudicial Assassination –Radically illegal too!
I’m more than a reluctant adherent to Apple technology, and am personally saddened at the death of Steve Jobs. Was he only 56? I assumed by his accomplishment that he was decades older. But my sadness is probably selfishly motivated, as a suspect of Apple acolytes, believing that Apple’s fruitfulness was owed chiefly to its larger-than-life leader, so a return to Jobless Apple means no more candy. But Jobs wasn’t larger than life really, he seems to have led less than a life. The fact that Steve Jobs was unable to discuss his cancer for fear of rocking the markets and hurting his company’s stock value, betrays the preoccupation he had with the bottom line. One of the richest persons in the world, who’d influenced so many lives in an incredibly personal way, went to his death a mystery. And while convention may hold that’s it’s too early for heresies before the wake, accelerated Twitter lag means a post mortem enforced deference for Steve Jobs has probably already expired.
If the Woz had an Edison contemporary, it was Nicola Tesla, renowned mad scientist, robbed of the credit and profit for inventing Alternating Current. He was Edison’s nemesis actually, and Edison lobbied against AC for a national power grid in favor of his patents for Direct Current. Probably by now everyone has heard that Edison would rush to circuses when they had to publicly execute an elephant for insubordination. Edison would electrocute the animals to demonstrate the lethal properties of AC.