HOW ABOUT, for a tribute to Walter Cronkite’s much lauded integrity, the media honor the news giant by EMULATING HIM? How cynical of corporate news peons, and of their audience nodding along, to revere Cronkite’s hindsight truth-telling, and lament alas, there will be no more like him. Big smiles and crocodile tears.

There is no integrity in news broadcast. I defy anyone to point to a single news story that is not framed and delivered by the interest group it serves. A single story.

Thankfully God sent broadcasters a mixed message this summer by striking down two disparate role models for television talking heads. He smote the last grand-paternal-voiced smooth-talker, together with the tin-pot-king of loud jabberers, teevee pitchman Billy Mays. The first voice was confidence giving, you couldn’t help but trust it, even as it cheer-led the Vietnam escalation, while the second’s amplified immodulation provoked an irritation satisfied only by buying the damn thing just to get the brush salesman out the door.